On January 24th, 2026, ATAD Steel Structure Corporation, collaborated with the authorities of Quang Tan Commune, Lam Dong Province, successfully organized the charity program “Warm Coats for the Highlands,” providing support to disadvantaged individuals in the local community.
This meaningful initiative has been sustained by ATAD for many years, aligned with the company’s sustainable development orientation and demonstrating its strong sense of corporate social responsibility toward the community.
At Nguyen Van Troi Primary School, ATAD representatives presented hundreds of gift packages to students, including warm coats, cash lucky money, and school supplies. These practical gifts not only helped improve the children’s living and learning conditions during the cold season, but also conveyed care and encouragement, inspiring them with greater confidence to strive forward in life.
As part of the program, the ATAD charity delegation also visited and presented Tet gifts to disadvantaged households in hamlets 1A, 3A, Si At Village and Bon N’Drong A. Most of the beneficiaries were ethnic minority families and elderly people living alone. Each gift package included cash and essential necessities such as rice, milk, condiments, and blankets, helping the families enjoy a warmer and more fulfilling Lunar New Year 2026.
The “Warm Coats for the Highlands” program is part of ATAD’s long-term community engagement initiatives, reflecting the company’s strong commitment to corporate social responsibility and sustainable development. In the time ahead, ATAD will continue to implement meaningful programs in the fields of education, healthcare, and social welfare, thereby spreading humanistic values and making positive contributions to the sustainable development of the community.
